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About
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Pelle Guldborg Hansen is a behavioural scientist at Roskilde University, founder of the Danish Nudging Network and chief scientist at iNudgeyou – The Applied Behavioural Science Centre, an independent research centre advancing applied behavioural insights since 2010. He is also on the advisory boards of IBPPA – The International Behavioural Public Policy Association, and GAABS – and The Global Association of Applied Behavioural Science, as well as an advisor to the Danish Governmental EU- and regulation forum.
Pelle was awarded a PhD from Roskilde University in game theoretical modelling of social conventions and norms in 2010. Since then, he has worked with real-world applications of behavioural economics and behavioural insights, especially so-called ‘nudge’-interventions, within a wide range of areas. His work has been published in a wide range of international peer-reviewed journals, including Behavioural Public Policy, The International Review of Economics, American Journal of Bioethics, Annual Review of Public Health, Journal of Public Health, Metaphilosophy, European Journal of Risk Regulation and more. His research often receives widespread public interest and has been reported in media such as The Economist, Foreign Policy, CNN, New Scientist and Wall Street Journal. During his years of experience, he developed the framework BASIC© for applying behavioural science in public policy, which was adopted and published in 2019 by the OECD. Besides his academic work, Pelle also does consulting, working closely with clients to develop tailored solutions that meet their specific needs, drawing on his expertise in research methods and human behaviour. This work has, in turn, made him a frequent speaker at conferences and events around the world, giving passionate and humorous talks about his work on how to use behavioural science to inform and improve policy and organisational practices as well as promote positive behaviour change more generally. |